How to Measure the Returns to AI
Kristina McElheran Kristina McElheran

How to Measure the Returns to AI

The Economist online

August 20, 2026

“In the beginning there was AI, and bosses everywhere lost their minds and said you must all use this technology no matter whether it is useful and no matter how much it costs….And then a different question rang through the boardrooms, and this question was about returns, and it was harder to answer.”

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